You came here for grass-fed beef, but let’s start with Humans have moved 880 billion tons of carbon into the atmosphere by extracting and burning fossil fuels. And the way we manage land and agriculture moves even more carbon into the atmosphere. What is carbon farming? In the U.S. 100% grass-fed and grass-finished beef can look like this. But you may be surprised to know it also looks like this. And this. And this. Not all grass-fed is created Feedlots, dairies, and rodeo steers can all make “grass-fed” claims. As we drill down deeper, even if cattle are 100% pasture raised, there are still major differences in farming practices. Why “grass-fed” isn’t enough. It’s not just about grass. It’s about grazing. Grazing smaller areas at a time and rotating the cattle promotes regrowth and recovery of grasses. When the cattle are moved to other areas and are off an area for a period of time, the new, growing plants take carbon out of the air and put it back into the soil. What is regenerative grazing?