Over the next month, follow along for updates on the Pasture One battle royale of the year! From now until February 29, we give you the Homestead Hot Dog Contest!
Pasture One Objective: Introduce our new hot dog and bratwurst line to existing and new customers.
Contest Objective: Get Pasture One hot dogs and sausages on the shelves of as many as 160 stores nationwide.
Contest Background and Rules: Enacted during the Civil War in 1862, the Homestead Act provided that any adult citizen, or intended citizen, who had never borne arms against the U.S. government could claim 160 acres of surveyed government land.
Here at Pasture One, we’re adopting this same concept – with a competitive edge. Our team is split into smaller teams, and each time a team lands an account, they get an “acre” towards building their homestead. There are 160 “acres” up for grabs, from categories of Barnyard to Creek to Prairie to Woodland and more. We will be tracking all of this on our Homestead Contest Board, adding a “acre” tile every time an account is one. Earning the majority of the acres in each category triggers cash prizes, and we get closer and closer to having our all-natural, grass-fed beef hot dogs and sausages at a store near you!
Teams/Regions – who will be the first region to grab their homestead acres?!
- Northern California
- Southern California & Mid-Atlantic
- Pacific Northwest
- Mountain & Midwest