Why we need

Grazing smaller areas at a time and rotating the cattle promotes regrowth and recovery of grasses.

When the cattle are moved to other areas, and are off an area for a period of time, the new, growing plants take carbon out of the air and put it back into the soil.

A cocktail mix of polyculture forage provides protein and nutrition to the livestock, adds nitrogen to the soil, and attracts pollinator insects for a healthier ecosystem.

Planting a variety of crops increases nitrogen in the soil. The livestock eat the plants, naturally fertilizing the area, and save ranchers a significant amount of cost on synthetic fertilizer which they no longer need to use.

Weeds can also be forage for cattle. Ranchers save money, because they don’t have to buy herbicides to kill the weeds, and they don’t need tractors and equipment to put it out.


These pictures were taken from the same spot, on the same day, looking in two opposite directions...

The picture on the left facing north shows a ranch that has been managed holistically for 15 years.  The picture on the right facing south was managed utilizing conventional ranching techniques.  It is obvious that holistic management and regenerative ranching practices make a huge difference by creating a healthy and productive eco-system. 

Photograph by Tony Malmberg
Photograph by Tony Malmberg
Photograph by Tony Malmberg
Photograph by Tony Malmberg

Ranchers can triple the amount of carbon stored in soils in just a few years.

Carbon-rich soils hold on to water, so ranchers can better weather droughts. Healthy soils and plants mean healthier cattle. They don’t get sick as often. They don’t need to be treated as often— saving ranchers even more money. In addition, using temporary fencing and moving cattle day-to-day requires far less labor than traditional ranching practices. This saves ranchers even more time and money


All grass. All the time.

The better it’s raised, the better it tastes.